FULL BIO + CAREER
A career built
across the experience.
Marketing leader, brand strategist and product owner with 15+ years turning customer insight into growth, experiences and operational momentum.
The throughline
Bridging the space between the idea, the experience, and what it takes to deliver it.
Range is my advantage. I’ve worked across brands, agencies, products, platforms and industries and with the CMOs, CTOs, creatives, technologists, operators, product, sales/growth, digital and the leaders behind them. Every experience has expanded how I see a problem, giving me the ability to connect dots across disciplines and build solutions that work beyond a single function.
CAREER
2025 to 2026 · Senior Product Marketing Strategist
- Serve as the organizational leader responsible for defining and evolving COSMO’s product positioning, ensuring clarity and consistency across the customer experience.
- Direct cross-functional go-to-market planning and alignment for product launches, partnering with executive leadership and key stakeholders to drive strategic execution.
- Designed and led customer research initiatives, synthesized competitive and market intelligence, and translated insights into strategic recommendations that informed business priorities, positioning, and customer experience decisions.
- Developed audience segmentation, persona, and messaging frameworks that aligned cross-functional teams around a shared strategic vision.
- Provide strategic leadership for onboarding, product education, and lifecycle initiatives that strengthen customer understanding, engagement, and long-term loyalty.
- Influence product and marketing strategy through data-driven recommendations, translating customer insights and market dynamics into actionable business opportunities.
- Direct the evolution of COSMO’s website as a critical product experience, providing leadership across technical planning, software management, backlog prioritization, and development execution while aligning cross-functional stakeholders around customer and business priorities.
- Foster strong partnerships across Product, Growth, Creative, Engineering, and Customer Experience teams to accelerate execution and reduce ambiguity in a fast-paced environment.
2020 to 2024 · Associate Director
- Leading large scale enterprise digital transformation, change management, and growth of digital customer experiences through lead generation. Saas, monolithic, headless, etc. implementations.
- Expertly lead and oversee a multi-disciplinary team of digital experts to execute the research, strategy for brands to drive their revenue; succeed in doing so while managing an overall annual budget of $8mm.
- Synthesizing cross functional initiatives from commerce, SEO, analytics, development, QA, accessibility, design, UX,content, copywriting, research, of teams of up to 45+.
- Provide strong leadership, mentoring, and coaching direct reports and teams to inspire high engagement and performance levels.
- Clearly articulate entrepreneurial vision, goals, and direction of scopes of work to generate a cohesive, supportive, and collaborative work environment; excel at coaching others towards optimal performance.
- Actively ensure the team’s direction is spot-on, challenging them to execute on cutting-edge strategies that exceed customer expectations and grow the business through highly effective initiatives.
- Integrate unique combination of digital and technology, strategy, marketing and branding talents to seamlessly provide innovative strategies for a range of customer needs while achieving business needs.
- Effective product owner of marketing initiatives that strongly boosts revenue for clients including SMS, email marketing, marketing cloud and more.
- Successful at understanding at the vision and strategic level the SMEs work product, making actionable data and insights from it to ensure the customer and business are highly satisfied.
- Synthesize the research team’s data to share stories that take brand or product to the next level.
- Optimize digital marketing strategies and insights to inform UX/UI, content, customer journeys, and functionality to generate the most effective customer experience.
- Skillfully generate presentations and proposals to executives, including year-over-year plans, KPIs, competitive strategies, and roadmaps to keep them updated and obtain any needed approvals.
2018 to 2020 · Account Supervisor
- Regularly identified, defined, and created the brand strategy for go-to-market new brands and products.
- Seamlessly executed large-scale (2000+ attendee) events for up to ten annual product launches and customer-facing events to drive digital online experiences and generate on-site purchases.
- Successfully prepared and led client annual and quarterly marketing planning processes and business strategies.
- Highly adaptive to changing business direction and growth opportunities, including participating in new business initiatives and seeking out advantageous partnerships of up to $1mm annually.
- Advanced expertise anticipated customer needs and continual ability to produce innovative new solutions to exceed them.
- Excel at breaking down large, daunting projects into actionable tasks, successfully executing on both a small and large-scale through detailed planning, budgeting, and identifying and collaborating with key players.
- Cross-functional leader that developed innovative omnichannel 360 customer experiences for brands and products.
2014 to 2018 · Account Manager
- Strong client acquisition skills through robust network led to creation of successful business opportunities, including campaigns and go-to-market integrated activities involving social, digital, media, in-store, and out-of-home.
- Leveraged strong leadership and exemplary communication skills to solve wide-ranging branding initiative challenges for local, regional, and national brands, products and services.
- Strategically planned, defined customer profiles, branded, and effectively brought to life new product lines.
- Strong reputation for continuing to maintain high client loyalty, along with robust retention and growth rates.
- Seamlessly flexed a variety of marketing techniques and used brand strategy to execute via various channels including website, print, art direction, and environmental design.
2012 to 2014 · Experiential Marketing
- Efficiently managed Experiential marketing, Media and Public Relations initiatives that supported marketing goals for various CPG, designer partnership in apparel, accessories, music, etc.
- Provided leadership and direction to ten managers and two senior specialists in various multi-channel categories and brands to execute events that layered up to company initiatives and priorities.
- Collaborated with cross-functional teams to activate experiences working with Digital, Category Marketing, Meetings & Sweepstakes/Contests and Community Relations.
- Partnered with 10-15 agencies annually for ideation and execution of event strategies.
- Assisted in the management of NASCAR and IndyCar Race Programs, including headquarter tickets, local events, out-of-state events, mailings, executive attendance, and conducted management of Sharepoint site utilized by buyers and merchants involved with the race program.
- Supported the sports marketing program, including corporate sponsorships inclusions through partnerships with Timberwolves, Twins, Vikings, Gophers, and Cubs (social media and ticket giveaways at game activations and event support).
- Oversaw the Target Dog Program, including relationship management for the real dog partnerships and costume rental for mascots.
- Actively managed sponsorship requests, vetting and submitting optimal requests to marketing.
- Thrived in the complex corporate structure, positively producing project work on time at a high volume with a strong quality level.
Education
Bachelor of Arts, Marketing Communication
Minor in Writing · Augsburg University
Desktop Publishing Certificate
Century College